Natxtra is a trusted brand offering high-quality vitamins and supplements designed to promote a healthier, more balanced lifestyle.
Campaign Objective
Natxtra is a trusted brand offering high-quality vitamins and supplements designed to promote a healthier, more balanced lifestyle.
Growth Driven Strategy
2x
ROAS
Implemented Advantage+ Shopping and Google Performance Max campaigns, optimized via A/B testing to scale hero products and achieve over 2x ROAS.
70%
Increase Average Order value
Launched combo offers and introduced varied pack sizes (1, 2, 3 units) to drive cross-selling, boost Average Order Value by 70%, and cater to diverse customer needs.
80%
Orders Increased
Reduced returns by 60% and increased prepaid orders by 80% through strategic discounts on upfront payments.
Engagement-centric Strategic
Expanded reach into Tier 2 & 3 cities with vernacular ads, created video addressing customer pain points, and integrated user-friendly website chat support to enhance customer interaction and satisfaction.
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